Wholesale Partnerships

Consumers are choosing moderation. Retailers who stock sophisticated nonalcoholic options are poised to succeed with a rapidly-growing market.

Our Partners Enjoy

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    Early market access to a growing brand of handmade, top-shelf beverages with a unique Michigan focus.

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    Hands-on support. Staff training one-pagers, staffed tasting events, reorder reminders, and seasonal collateral.

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    Proven customer demand. The category is growing quickly, and our flavor profiles convert the cocktail-curious and the sober-serious.

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    Elevated ingredients. Michigan fruit and herbs with culinary techniques that deliver real depth.

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    Display ready. Clean labels, modern design, and clear usage cues make merchandising simple.

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    Launch playbook. Shelf talkers, recipe cards, social assets, and a sampling plan for opening weekend.

Your Shelves Need Zero-Proof

Fewer Americans are drinking alcohol than at any point since Gallup began tracking in 1939. Only 54 percent say they drink, down sharply in the last two years.

Nonalcoholic beer, wine, spirits, and RTDs neared one billion dollars in US off-premise sales in 2024.

In grocery and supermarkets the nonalcoholic category is worth more than 800 million dollars and grew 27 percent year over year.

Globally, no-alcohol volumes rose 9 percent in 2024. In the US the no-alcohol market is forecast to grow at an 18 percent volume CAGR through 2028, approaching five billion dollars.

In fact, most buyers of nonalcoholic beverages still drink alcohol, they just do it less often.

Shoppers want the ritual, flavor, and finish without the alcohol. Give them a reason to choose your store for their next toast.

Our current lineup

  • Cherry Negroni
    Tart Montmorency cherry, bitter botanicals, and a warming finish that stands up in a rocks glass.

  • Roasted Blueberry + Basil Margarita
    Slow roasted blueberries, fresh lime, basil, and our house zero-proof tequila for a bright, herbaceous, berry-forward margarita with bite.

  • Dry Hopped Paloma
    Citrus and grapefruit layered with a delicate hop bouquet. Crisp, zesty, and wildly refreshing.

Formats, MSRP, and case packs

  • 16 oz bottles: A round of four cocktails per bottle.
    MSRP 18 dollars.

  • 4 oz minis: Perfect single pours and great add-ons.
    MSRP 6 dollars.

  • Case size: 12 bottles per case, mix and match flavors.
    Wholesale pricing available upon approval. We support keystone-friendly margins and seasonal features.

Let’s Work Together

Apply here and we will approve accounts that align with our brand and geography. Once approved you can order by the case, access our media kit, and schedule a launch tasting. If you prefer to order on Faire, we support that too.